Winter Sports Promo Event
In 2015 the 8th edition of the Winter Sports Promo Event will be organized. Unlike previous years we offer both a PRESS and CONSUMER event which will take place on Friday 11 September (press) and Saturday 12 September (consumers) at the editorial office of 'De Telegraaf' - the largest newspaper in The Netherlands.
PRESS EVENT - Friday 11 September 2023
This event will allow you to promote your winter sports destination, brand or product to the Dutch market! Participating ski resorts, hotel chains, airlines and rail companies, Dutch tour operators offering ski packages, gear brands and any other winter sports related organization will have the opportunity to have face-to-face chats with the attending travel press and bloggers. These talks allow you to discuss the latest trends, developments, novelties, connections, facts & figures, campaigns and possible collaboration opportunities. As so many different players in the winter sports travel segment come together at this event, it has become very popular with the media as they can meet them all on just one day and at just one venue. We have already organized this Winters Sports Press Day 7 times before. Previous editions attracted over 100 media. Media invited by us include: national and regional newspapers, press agencies, consumer travel magazines, weeklies, monthlies, travel trade publications, bloggers, women's glossy magazines, freelancers, special interest magazines and more.
CONSUMER EVENT - Saturday 12 September 2023
This year we will add a second day – we have joined forces with Holland’s largest national newspaper ‘De Telegraaf’ and together we will launch the consumer event. Winter sports enthusiasts and readers of 'De Telegraaf' will be invited to come along and meet the participating organizations. This will be a great opportunity for you to get your destination, brand or product top of mind among the Dutch winter sporters. 'De Telegraaf' has a print run of over 582.000 copies and reaches approximately 2 million readers.
SUCCESSFUL CONCEPT
This thematic event is an initiative of us. Media here in The Netherlands are inundated with invitations for press workshops by hundred-and-one-companies. Gone are the days that they had the time to visit each of them. In today’s changing media scene, where editorial departments are short-staffed, journalists simply do not have the time anymore to visit each workshop. Our set-up is different! In just one afternoon we present them with a popular holiday theme: winter sports - and a great deal of relevant participants. It is an ideal opportunity for the Dutch travel press to meet a great deal of tourist offices and other relevant parties in just one day in one location. They love this set-up as they can gather information on a multitude of companies and destinations. That’s why at the previous seven editions we had many media visiting the workshop. This year's event will be combined with another theme: winter sun holidays.
VENUE
This year we will be hosting the Winter Sports Promotion Event at the editorial office of 'De Telegraaf' in Amsterdam. This is the largest newspaper in The Netherlands which offers an interesting venue for the event. It is ideally located next to the motorway and within walking distance of a train station. Free parking for media and consumers.
Basisweg 30 | Amsterdam | The Netherlands
REGISTRATION
You can register online via the link below: you can choose between either participating only on the press day, only on the consumer day or of course both events.
MORE INFO
Please click HERE for a short video impression of a previous edition of the event. More detailed information about the event will follow soon. Should you have any questions about this event or are you interested in participating? Please send an email to [email protected].