Winter Sun Promotion Event
Interested in promoting your destination as the ideal sunny holiday break during the Dutch winter season to Dutch travel press, bloggers and consumers? Please read on.
This year we will organize the Winter Sun Promotion Event. This is a dedicated event for tourist boards of winter sun destinations, cruise companies, deluxe hotel resorts and more related organizations to meet more than 100 Dutch travel press and bloggers. Moreover, the next day you can promote your destination or product to readers of ‘De Telegraaf’ – the largest national newspaper in The Netherlands. The Winter Sun Promotion Event will take place on Friday 11 September (press) and Saturday 12 (consumer) September 2015 at the editorial office of ‘De Telegraaf’ in Amsterdam.
PRESS EVENT – Friday 11 September 2023
This event will be the best and most cost-effective opportunity for you to promote your winter sun destination, brand or product to the Dutch travel press. Participating destinations, hotel resorts, airlines, booking agencies, sun lotion brands, swimwear brands and any other winter sun related company will have the opportunity to inform press and bloggers about the latest news, trends, developments, attractions, routes, facts & figures, campaigns or any other interesting novelties.
As many different players in the winter sun travel segment will be present at this event, it will be very popular to attend for the media as they can meet them all in one venue on just one day instead of having to visit all participants separately. We have excellent experience with this set-up as we have been organizing thematic 'Meet the Dutch Press' events for over ten years. A great opportunity for your organization to get top of mind! Media invited by us include women’s glossies, national newspapers, regional newspapers, special interest publications, weeklies, monthlies, bloggers, travel trade magazines, freelancers, web editors, and many more.
CONSUMER EVENT – Saturday 12 September 2023
We have joined forces with the travel editor of Holland’s leading national newspaper 'De Telegraaf' to turn the Winter Sun Promotion Event into a consumer event the next day. This consumer event is aimed at the readers of ‘De Telegraaf’ and winter sun enthusiasts. They will be invited to come along and get to know more about the participating organizations. This will again be a great opportunity to get top of mind as ‘De Telegraaf’ has a print run of 582.582 copies and reaches approximately 2 million readers.
SUCCESSFUL CONCEPT
These thematic events are an initiative of us. We are Baltus Communications, a PR agency based in Holland and working 100% in travel and tourism. Media here in Holland receive invitations for press workshops from hundred-and-one-companies. Gone are the days that they had the time to visit each of them. In today’s changing media scene, where editorial departments are short-staffed and journalists simply do not have the time anymore to visit each and every workshop, our meet-lots-of-organizations-on-one-day-in-one-venue approach are working wonders. Over the past few years we have successfully been organizing for example the ‘European City Break Press Events’ and the ‘Winter Sports Press Events’.
IMPORTANT HOLIDAY SEGMENT
In just one afternoon we present the media with a holiday theme that has become more popular over the last couple of years - winter sun – and a great deal of relevant participants. Soaking up sunrays, warming up during a cruise, lazing around the Canaries or on a Caribbean island. The event will be combined with another popular travel theme: winter sports.
VENUE
The event will be organized in the editorial office of 'De Telegraaf' in Amsterdam. This is the largest national newspaper in Holland which offers an interesting venue for the event. Free parking is available and the venue is ideally located along the motorway and within walking distance of a train station.
Basisweg 30 | Amsterdam | The Netherlands
REGISTRATION
You can register online via the link below. You can choose between either:
- Press Event only
- Consumer Event only or
- Press and Consumer Event
MORE INFO
Should you have any questions about this event or are you interested in participating? Please send an email to [email protected].