News
The battle for the Belgians
With a title like this you might wonder what is implied. Well, the truth is, according to studies by research company ABTO/WES, 60% of the Belgians who have the intention to go on a holiday this year haven't booked their upcoming trip yet. This means that it is now time for travel consultants, tour operators or travel affiliates to start the battle and attract nearly 7.3 million Belgians who have not yet decided on where to go for their holiday
Research has shown that 80% of the population of Belgium (equalling 6.2 million people) want to go on a holiday this year but Belgians don't just go on a holiday once. No, the average Belgian takes 2 holidays p.p. which adds up to 12 million holidays to be taken in 2015.
The three most important reasons that the majority hasn't booked their 2015 holiday yet are: 1. Uncertain of in which period they want to go on holiday (37%), 2. Hasn't decided on the destination yet (32%), 3. No budget has been allocated yet (28%). This leaves the travel industry with many opportunities to target the right audience, especially when it comes to destination and budget.
In the decision making process, Belgians are not looking for 'the final deal', 'the best discount' or any other cry for their attention. What they want is: 1. choice, 2. quality and 3. the right price, and in that order.
So go get them!
Terug