Press lunch Champagne-Ardenne at Dutch consumer exhibition
One of the possibilities that we offer our clients, is to organise media events. In this case study we highlight the Champagne-press lunch we organised for our client Champagne-Ardenne Tourisme during the 'Fiets en Wandelbeurs' in Amsterdam.
- Objective -
To inform and inspire the media about the cycling and hiking possibilities in the French region of Champagne-Ardenne. With over 5.000 km of cycling- and hiking trails, there is plenty to discover for active holidaymakers.
- Strategy -
In order to inform the media about the range of possibilities regarding cycling and hiking in the region of Champagne-Ardenne, we organized a media lunch during which Pierre Labadie - responsible for promoting the cycling and hiking product within the tourism board – who gave a presentation about the region. We arranged a press room, press info, invited the media and looked after catering and champagne.
- We know the Dutch media better than your daily trip from home to work. With our extensive knowledge of the diverse media landscape in The Netherlands, we know which journalists and titles take an interest in activity holidays.
- Location is key. As were are based in The Netherlands we have close connections to venues, catering companies and other relevant relations. For this lunch, Baltus Communications has arranged the venue, the media inivitations and the catering.
- Use the media to reach the consumer. Travel is a popular subject among the Dutch as the majority of them travels at least once a year. Reading about destinations in newspapers, magazines or blogs is therefore a great inspiration and motivation for their next holiday. Having a good relation with the media in The Netherlands allows us to position Champagne-Ardenne well among journalists. Goodwill is very important within this industry.
- Benchmark your product among the competition. A fair such as the 'Fiets en Wandelbeurs' is a perfect opportunity to benchmark the destination of Champagne Ardenne amongst its competition. As this case study regards a press lunch, it was an opportunity for the press to learn more about the destination and how it compares to similar or completely different destinations. For representative Pierre Labadie it provided an opportunity to look at the competition and get inspired.
- Results -
There were 15 journalists present at the lunch who write for high quality media titles, each with an interest in active holidays plus some dedicated bicycle and walking magazines. As a result of this press lunch, it will lead to future publications about the region of Champagne-Ardenne and the organisation of a number ofpress trips.
The 'Fiets en Wandelbeurs' is the largest fair in The Netherlands with a focus on cycling and hiking possibilities. In addition, it is the second largest holiday fair in the country after 'de Vakantiebeurs'. This year there were 20.100 visitors that came to the RAI, the location of the fair, during the weekend of March 1 and 2.
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