Dutch and Belgian journalists were invited to gain insights on the topic
Wellness-Hotels & Resorts informs media about wellness philosophy
Meeting the Dutch and Belgian press in person is a way to connect and explain your brand, destination or product. To get a better understanding of the organisation behind the company Wellness-Hotels & Resorts (WHR), a press lunch was organised where both the media as well as our client learned from each other's expertise.
- Objective -
The objective of this lunch was for our client to explain the philosophy of 'wellness' and what is meant by the word in the strategy of Wellness-Hotels & Resorts. By organising this lunch, Michael Altewischer, CEO of WHR, wanted to connect to the media, discuss the philosophy and brainstorm with them about their target audiences and relation to wellness.
- Strategy -
In order to reach the objective, an organic press lunch was organised in both Amsterdam and Brussels. For these events Baltus Communications arranged two restaurants and contacted relevant media in both countries.
- Meet the international press: with our knowledge and understanding of the media in The Netherlands and Belgium, we know who to invite and which titles are interesting for our client. Our database of press is extensive and up-to-date.
- Explanation: When we sent out the invitations to the media, we explained the stretch of the lunch, but also gave them a brief insight in 'wellness'. This is done as a trigger to inform and persuade the journalist to join the lunch.
- Keeping the client in mind: one of the focus points of WHR is a healthy lifestyle with special attention for food. For this reason we reserved an area in a restaurant that met the wishes of serving an organic lunch.
- Top notch locations: For this lunch we searched for the best and most suitable restaurants in both Amsterdam and Brussels. Top notch quality is key as this suits the brand of WHR. Restaurant Tomate Rouge in Brussels is one of the top restaurants in the city at the moment.
- Presentation: The locations of the lunches allowed Michael Altewischer to thoroughly explain the meaning of wellness and how it is applied in the hotels. Afterwards there was time for some discussion about the perception of wellness and the ideas of the media.
- Results -
The result of this lunch was satisfactory. Journalists from 8 different titles joined the event in Amsterdam and 7 journalists came to Brussels. After the event, several short articles appeared in the media. Trendwatcher and journalist Lieke Lamb visited 'Spa & Wellness Resort Romantischer Winkel - one of the WHR members -after the media lunch and wrote an indepth article on BalanceBabes.nl
Another result of this event was the goodwill that was generated. Both Wellness-Hotels & Resorts and the journalists had enjoyed the lunch and considered it to be fun and educational. For future cooperation such as press trips or presentations such goodwill is beneficiary.
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